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Latest Trends in Pet
2022-11-23

SQF Level 3 Certified Pet Health Supplements

The humanization of pets has increased the demand for high-quality and high-priced pet health supplements and products. Awareness of pet health has increased, and owners are more concerned about the health of their fur children. For a fur baby's diet, the owner cares whether their fur babies’ feed is natural and organic and whether snacks are additive-free and healthy; they also care whether their nutrition will be insufficient and whether they should add solid food to their feeds.
In terms of care, owners consider the nutritional needs of their fur babies. When they purchase their pet health supplement, the supplements with beneficial ingredients are the priority choice, showing that the economic value of pet health care products has increased as a result of "pet humanization."
According to Mordor Intelligence’s information, the market is expected to reach US$7.6 billion by 2023, with a compound annual growth rate of 4.83%. Health supplements for dogs and cats will be a major part of the new blue ocean of the global pet health supplement market. [1]According to Technavio's report, joint health products are the largest segment of the global pet health food market, while other markets with higher growth rates include gastrointestinal health, fur health, and liver and kidney health. [2]
New Blue Ocean for Pet Health Care

Common Pet Diseases and Popular Types of Pet Health Products

As a result of the various diseases of aging pets, pet health care is the most concerning issue for pet owners, and the selection of pet health supplements for humans and pets is very different. For humans, you could buy lutein because of frequent use of cell phones and exposure to 3C products, and buy B-complex because of long working hours and easy fatigue. In the case of pets, we choose the right healthcare products for their diseases. For example, cats often vomit due to the accumulation of hairballs in their intestines; older and larger dogs are prone to joint problems.
Owners choose the right pet health products for their pets' diseases
The survey results of common pet health problems in veterinary hospitals showed that the top three illnesses for dogs were "fur problems," "gastrointestinal problems," and "cardiovascular problems," while the top three illnesses for cats were "kidney problems," "gastrointestinal problems," and "weight problems." According to the results of a survey of popular pet health supplement products on the general market in recent years, the popular effects of a dog’s health supplement are "bone and joint health," "fur health," and "gastrointestinal tract health," while the popular effects of a cat's health supplement are "kidney health," "gastrointestinal tract health," and "reproductive system health." [3]The result shows a high correlation between the owner's behavior in purchasing health supplements and the common diseases of pets.

How do you choose a partner? Choose SQF Authentication to add value to your brand.

With so many pet supplement products available, how do you convince owners that your brand is the best and only choice for them? The most important factors that consumers consider when purchasing pet health supplements are "health condition and medical history" and "safety" for more than half of the owners, and "efficacy," "certification label," and "veterinarian recommendation" for more than 30% of the owners [4]. The importance of price is lower than the factors above. In fact, the "palatability" of fur children is more important than the factors above when pet owners select products.

What can I do if my fur baby doesn't want to take the supplements even though they are effective?

Wel-Pet Biotech has a wide range of pharmaceutical dosage forms, including beverages, powders, jellies, and other dosage forms, so that fur children no longer fear taking health supplements and run away when they see capsules and tablets. The powder and drink can be added directly to the feed so that the fur kids can replenish their nutrition while eating. The rich flavors—seafood, chicken, etc.—and the excellent palatability make the fur kids love the health supplement as a snack, which greatly enhances the pet's love. For "efficacy" and "pet health condition and medical history," WEL-PET Biotech has a team of professional pet nutritionists and exclusive patented ingredients to design special nutritional formulas for pets. For example, if your fur baby is prone to gastrointestinal discomfort, you can choose probiotics to improve the ecology of the intestinal flora; if they suffer from malabsorption, they can take a combination of vitamins to supplement the nutritional deficiency. For "safety" and "certification mark," WEL-PET Biotech has passed strict conditions and has become the first SQF Level 3 certified pet health supplement factory in Taiwan. The SQF audit process covers all traceability management, product quality, process quality, preparation quality, handling quality, and manufacturing quality in one go, which is the most stringent and complete food safety management system in the world. Even after obtaining SQF certification, the validity period is only one year, and it must be actively requested for inspection every year. Only companies that have reached the highest Level 3 can mark the famous blue background with a white check mark "SQF Quality Shield" on the packaging of their pet health supplement products, which means that the food safety and food quality of the health supplement products are guaranteed by strict inspection.
The SQF Level 3 certified factory which creates diamond level pet supplements for you.
Based on our rich R&D and manufacturing experience in human health supplements, branded ingredients, a professional team of pet nutritionists, a one-stop service, and an SQF Level 3 diamond-certified production line, Wel-Pet Biotech is moving forward into the global market to serve customers worldwide. If you have any need to develop pet healthcare products, you are welcome to contact WEL-PET Biotech and let SQF Quality Shield add value to your brand. Together, we can create pet welfare and advance the new blue ocean of pet health care.

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